VAX4Todos Project
The Challenges
Overcome fear and distrust catalyzed by ubiquitous disinformation
Breach cultural differences & avoid language disparity
Reach underserved and difficult to access groups with inclusive distribution
The Solution
Connecting with Latinos by leveraging a traditional and trustable channel: A newspaper
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With our network of strategic partners
A print special issue newspaper en español to be shared within a household…
…with content created by national latino scientists, physicians and psychologists curated by our storytellers…
Johns Hopkins Medicine
Harvard Medical School
Institute for Healthcare Improvement
Massachusetts General Hospital
…Distributed through highly concentrated areas of hispanics such as bodegas, community centers and churches leveraging also non-profit organizations…
…Amplifying the message by turning it into targeted digital audiovisual assets through social media.
