We are Tiempo
A data driven and platform agnostic Media company headquartered in Washington, DC that provides content that ignites curiosity, improves decision making, generate conversations and amplify the Latino culture to millions of Spanish speakers in United States.
TIEMPO is a Latino owned family company with the purpose of empowering Latinos as a driver for growth and strength of the United States through information, storytelling and an insider point of view.
TIEMPO is a Latino owned family company with the purpose of empowering Latinos as a driver for growth and strength of the United States through information, storytelling and an insider point of view.
We curate and provide access in Spanish to content from…
The Latino Way
We not just tap into a “diverse” and “multicultural” audience. We ARE our audience demographic in every level and pillar of our organization.
TIEMPO was founded to deliver the best content and information to our underserved Latino community with the purpose of improving their decision-making and facilitating a successful integration to the United States while protecting, celebrating and amplifying our Latino culture. The business model has to always be aligned with this purpose and that is why our clients are in reality, our partners. We follow three design pillars in all our engagements both with clients and our audience:
Purpose Driven Content
All of our content, and increasingly our advertisement, is aligned with the company mission. We don’t just place “banners”. We don’t just publish “viral content”. We don’t pursue empty clicks and banal engagements. We are committed to truthful and relevant interactions and not number inflation for us and for our clients.
Platform Agnostic Distribution
We focus on the content first, thinking from the beginning how it can be easily translatable across mediums and platforms for both editorial and advertisement. Our framework is called “liquid content creation” where each piece of content can adopt the form of a channel in the best way possible. We are not a “newspaper”, “TV”, “Social Media” or “digital” first platform, also our strength is not writing, audio or video. We are content first and our strength is content production. We can be everywhere in any format.
Data based Performance
We test, learn and iterate all the time. We have an inductive reasoning approach as we base our insights and conclusions bottom up, from the body of data, and consider them “probable” ready to be challenged everyday. The insights from our audience are not a by-product but a key asset to for us and our clients to improve our performance and be better everyday. Our clients benefit from this approach as we turn each campaign into an audience lab.
Data based Performance
We test, learn and iterate all the time. We have an inductive reasoning approach as we base our insights and conclusions bottom up, from the body of data, and consider them “probable” ready to be challenged everyday. The insights from our audience are not a by-product but a key asset to for us and our clients to improve our performance and be better everyday. Our clients benefit from this approach as we turn each campaign into an audience lab.